{"id":21483,"date":"2026-10-09T10:24:06","date_gmt":"2026-10-09T08:24:06","guid":{"rendered":"https:\/\/hjortknudsen.com\/ai-modified\/"},"modified":"2026-10-22T15:02:40","modified_gmt":"2026-10-22T13:02:40","slug":"ai-modified","status":"publish","type":"page","link":"https:\/\/hjortknudsen.com\/us\/ai-modified\/","title":{"rendered":"AI-modified"},"content":{"rendered":"

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Making AI use visible in our images<\/h2>\n

 <\/p>\n

In response to Article 50 of the EU AI Act \u2013 Regulation (EU) 2024\/1689 of the European Parliament and of the Council \u2013 Hjort Knudsen is presenting the following guidelines how the marketing department label our use of AI.<\/strong><\/p>\n

 <\/p>\n

We incorporate the official \u201cAI-modified\u201d graphic issued by the EU down in the right corner of the photo and add information to the image metadata indicating that AI has been used in the process.<\/p>\n

 <\/p>\n

Hjort Knudsen takes full responsibility for ensuring that the information in the image(s) we provide to our customers is accurate and describe the use of AI. However, Hjort Knudsen cannot be held responsible for how our customers presents the images on their platforms to its retail customers.<\/p>\n

 <\/p>\n

We would like to emphasise that we use AI solely as a tool when conventional photo editing is not sufficient. We always verify, as far as possible, that AI-generated imagery faithfully represents our photographed products. We present our products accurately and transparently, without creating misleading impressions.<\/p>\n

 <\/p>\n

What do we mean by AI-modified?<\/p>\n

 <\/p>\n

We use AI as a supplement to create environments in which we instruct the AI model to place photographed products \u2013 such as furniture, tables, rugs and other accessories \u2013 into a setting defined by us. Any people who may appear in these images are fictitious and generated by AI.<\/p>\n

 <\/p>\n

We do not label text, as all written content must undergo editorial review.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text] Making AI use visible in our images   In response to Article 50 of the EU AI Act \u2013 Regulation (EU) 2024\/1689 of the European Parliament and of the Council \u2013 Hjort Knudsen is presenting the following…<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-21483","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t